Dreamdata is a B2B revenue attribution and analytics platform designed to help go-to-market teams understand which channels, campaigns, and content drive pipeline and revenue. It works by collecting and unifying data from across the entire tech stack—CRM, ad platforms, website analytics, and marketing automation—to build a complete picture of every account's buying journey. Dreamdata applies multi-touch attribution models to reveal the true ROI of marketing and sales efforts at every stage of the funnel. The platform is used primarily by B2B marketers, growth teams, and revenue operations professionals at mid-market and enterprise companies. Its key differentiator is its ability to stitch together complex, long-cycle B2B buyer journeys involving multiple stakeholders and touchpoints, giving teams confidence to optimize spend and strategy based on actual revenue impact rather than vanity metrics.

Pros

1. Comprehensive multi-touch attribution across the entire B2B buyer journey with multiple models
2. Deep integrations with major CRM, ad, and marketing platforms for unified data collection
3. Account-level journey mapping that captures complex multi-stakeholder buying processes

Cons

1. Steep learning curve due to the complexity of attribution modeling and data configuration
2. Pricing can be prohibitive for smaller companies or early-stage startups
3. Requires clean, well-structured CRM data to deliver accurate attribution insights

Best For

• B2B marketers proving ROI of campaigns and channels to leadership
• Revenue operations teams aligning marketing and sales data
• Growth teams optimizing paid media spend based on pipeline impact
• B2B companies with long and complex sales cycles involving multiple touchpoints
• Data-driven CMOs building budget allocation strategies around revenue attribution

Pricing

Free tier available with limited features; paid plans start at approximately $999/mo for Team tier, with Growth and Enterprise tiers for larger organizations. Custom pricing for enterprise.