Factors.ai is a B2B account intelligence and analytics platform designed to help marketing and sales teams understand the full buyer journey and drive pipeline growth. It works by de-anonymizing website visitors, capturing cross-channel engagement signals from LinkedIn, G2, ads, and CRM data, then stitching them into unified account timelines. The platform uses AI to score accounts, surface buying intent, and deliver multi-touch attribution insights so teams can see exactly which campaigns and channels influence revenue. Factors.ai integrates with popular tools like HubSpot, Salesforce, Segment, Google Ads, and LinkedIn Ads. It is primarily used by B2B SaaS marketing teams, demand generation professionals, and revenue operations leaders. Its key differentiator is combining account identification, intent signals, and attribution in one unified platform rather than requiring multiple point solutions.

Pros

1. Combines account de-anonymization, intent data, and multi-touch attribution in a single platform
2. Strong LinkedIn Ads and ABM analytics with account-level engagement tracking
3. Robust integrations with major CRMs, ad platforms, and marketing automation tools

Cons

1. Primarily built for B2B SaaS, less suitable for B2C or e-commerce use cases
2. Pricing can escalate quickly for companies with high website traffic volumes
3. Learning curve to fully configure cross-channel attribution models and workflows

Best For

• B2B SaaS companies wanting to de-anonymize website visitors into target accounts
• Demand generation teams needing multi-touch revenue attribution across channels
• ABM teams tracking account-level engagement and buying intent signals
• Marketing ops professionals consolidating analytics from LinkedIn, G2, and CRM data
• Revenue teams looking to prioritize sales outreach based on AI-scored intent data

Pricing

Free tier available; paid plans start at approximately $399/mo, with custom Enterprise pricing for advanced features and higher traffic volumes