Frase is an AI-driven SEO content platform that streamlines the entire content creation workflow—from research to writing to optimization. It analyzes top-ranking search results for any target keyword, generating comprehensive content briefs in seconds. Users can then leverage its AI writer to draft full articles, while the real-time content scoring tool compares their work against competitors to identify topic gaps and optimization opportunities. Frase excels at helping content teams scale production without sacrificing quality or SEO performance. Its SERP analysis engine, question research feature, and topic modeling capabilities make it a favorite among B2B content marketers, SEO specialists, and agencies. The key differentiator is its seamless integration of research, writing, and optimization into a single intuitive workspace, eliminating the need for multiple disconnected tools.

Pros

1. Generates detailed SEO content briefs from SERP analysis in seconds
2. All-in-one workflow combining research, AI writing, and optimization scoring
3. Intuitive topic and question research helps uncover content gaps competitors miss

Cons

1. AI-generated content can require significant editing for brand voice and accuracy
2. Lower-tier plans have strict document and query limits that may not suit high-volume teams
3. Keyword tracking and technical SEO features are limited compared to dedicated SEO suites

Best For

• Creating SEO-optimized blog posts and long-form content at scale
• Building comprehensive content briefs for writers and freelancers
• Identifying content gaps and topical opportunities from SERP analysis
• B2B content marketing teams looking to improve organic search rankings
• SEO agencies managing content optimization across multiple clients

Pricing

Starts at $15/mo (Solo plan with limited docs), Team plan at $115/mo, Enterprise plans available; free trial offered with optional AI writing add-on at $35/mo