Improvado is an AI-powered marketing analytics and data management platform designed for enterprise marketing teams and agencies. It automates the extraction, transformation, and loading (ETL) of data from over 500 marketing and sales platforms—including Google Ads, Facebook, Salesforce, and HubSpot—into a unified, analysis-ready dataset. Users can push harmonized data into any BI tool, data warehouse, or Improvado's own visualization dashboards. The platform features an AI Agent that lets users query marketing performance using natural language, eliminating the need for SQL or technical expertise. Improvado stands out with its no-code data transformation engine, cross-channel attribution modeling, and enterprise-grade governance. It is trusted by major brands like ASUS, Docker, and Activision, making it ideal for organizations managing large-scale, multi-channel marketing operations that need a single source of truth for ROI reporting.

Pros

1. Connects to 500+ data sources with pre-built connectors, eliminating manual data gathering
2. AI-powered natural language querying allows non-technical marketers to get instant insights
3. Enterprise-grade data governance with granular access controls and compliance features

Cons

1. Enterprise pricing makes it inaccessible for small businesses and startups
2. Steep learning curve for initial setup and complex data transformation workflows
3. Custom connector requests and advanced configurations may require support team involvement

Best For

• Enterprise marketing teams consolidating data from hundreds of ad and sales platforms
• Marketing agencies managing multi-client reporting and cross-channel analytics
• CMOs and marketing leaders needing real-time ROI and budget optimization dashboards
• Data-driven organizations seeking a single source of truth for marketing performance
• Teams replacing manual spreadsheet reporting with automated, no-code data pipelines

Pricing

Custom pricing based on data volume and connectors; demo and consultation required. No free tier available.