Make (formerly Integromat) is a powerful visual automation platform that enables users to connect apps, services, and APIs through an intuitive drag-and-drop interface. Users build workflows called 'scenarios' by linking modules together, allowing data to flow between thousands of applications including CRMs, email platforms, social media tools, and databases. What sets Make apart is its visual approach to automation—users can see exactly how data moves through each step, making it easy to design complex, multi-branch workflows without writing code. B2B marketers use Make to automate lead routing, sync data across marketing stacks, trigger multi-channel campaigns, and generate reports. Its flexibility supports everything from simple two-app integrations to enterprise-grade orchestrations. With robust error handling, scheduling, and real-time execution, Make is a go-to platform for operations-minded marketers and growth teams seeking scalable automation.

Pros

1. Highly visual scenario builder makes complex multi-step automations easy to design and debug
2. Connects with 1,800+ apps and supports custom API calls for virtually unlimited integrations
3. Generous free tier and affordable pricing based on operations, making it accessible for small teams

Cons

1. Steeper learning curve than simpler tools like Zapier for non-technical users
2. Operations-based pricing can become costly at high volume with complex scenarios
3. Debugging deeply nested or branching scenarios can get overwhelming in large workflows

Best For

• Automating lead capture and CRM data syncing across marketing tools
• Building multi-step campaign workflows connecting email, ads, and social platforms
• Syncing data between e-commerce, analytics, and reporting dashboards
• Creating custom API-driven automations without developer resources
• Streamlining repetitive marketing operations for growth and RevOps teams

Pricing

Free plan includes 1,000 operations/month; paid plans start at $10.59/mo (Core) with higher operation limits, scaling up to Teams ($34.12/mo) and Enterprise tiers