Shield Analytics is a dedicated LinkedIn analytics platform designed to help professionals, creators, teams, and agencies track and optimize their LinkedIn content performance. It connects to LinkedIn profiles and company pages to deliver in-depth metrics on post reach, engagement, follower growth, and content trends over time—going far beyond LinkedIn's native analytics. Users can visualize performance through intuitive dashboards, identify top-performing content, and export reports to share with stakeholders or clients. Shield is particularly popular among LinkedIn thought leaders, social media managers, and B2B marketers who rely on personal branding as a growth lever. Its key differentiator is its singular focus on LinkedIn, offering granular insights and historical data tracking that LinkedIn's built-in tools simply don't provide, making it the go-to solution for serious LinkedIn content strategists.

Pros

1. Deep LinkedIn-specific analytics far surpassing native insights
2. Clean, intuitive dashboards with historical data tracking and trend visualization
3. Supports team and agency workflows with multi-profile management and reporting

Cons

1. Limited to LinkedIn only—no multi-platform social media analytics
2. No built-in content scheduling or publishing features
3. Higher-tier plans can get expensive for individual creators or small teams

Best For

• LinkedIn creators and thought leaders tracking personal brand growth
• B2B marketers measuring LinkedIn content ROI
• Social media agencies managing multiple LinkedIn client profiles
• Sales teams leveraging LinkedIn for social selling insights
• Marketing teams benchmarking employee advocacy performance on LinkedIn

Pricing

Starts at $8/mo per profile for the Creator plan, with Team and Agency plans available at higher tiers; free trial offered