Windsor.ai is a marketing attribution and data integration platform designed to help marketers understand the true ROI of their campaigns across all channels. It works by connecting data from over 70 marketing platforms—including Google Ads, Facebook, HubSpot, Salesforce, and more—into a unified view. Using multi-touch attribution models, Windsor.ai assigns credit to each touchpoint in the customer journey, enabling data-driven budget allocation. Users can pipe consolidated data directly into BI tools like Google Data Studio, Power BI, Tableau, and Google Sheets for seamless reporting. The platform serves B2B marketers, agencies, and data-driven teams who need to consolidate fragmented marketing data without heavy engineering resources. Its key differentiator is the combination of attribution modeling with flexible data connectors, making it both an analytics and ETL solution in one affordable package.

Pros

1. Supports 70+ data connectors covering major ad, CRM, and analytics platforms
2. Built-in multi-touch attribution models eliminate the need for separate attribution tools
3. Easy integration with popular BI tools like Google Data Studio, Power BI, and Tableau

Cons

1. Learning curve for setting up advanced multi-touch attribution models correctly
2. Smaller community and fewer third-party resources compared to larger ETL platforms
3. Advanced features and higher data volumes require upgrading to more expensive plans

Best For

• Multi-channel marketing attribution across paid and organic channels
• Consolidating fragmented marketing data into a single reporting dashboard
• Optimizing ad spend allocation based on data-driven ROI insights
• Agencies managing marketing analytics for multiple clients
• Connecting CRM and advertising data for full-funnel performance analysis

Pricing

Free plan available with limited connectors; paid plans start at $19/mo with expanded data sources and attribution features, scaling up for higher volumes and enterprise needs.