Writer is a full-stack generative AI platform built specifically for enterprises that need to produce high-quality, on-brand content at scale. Unlike general-purpose AI writing tools, Writer allows organizations to train AI on their own brand guidelines, terminology, style guides, and compliance requirements, ensuring every piece of output aligns with company standards. The platform offers AI-powered text generation, rewriting, summarization, and knowledge graph capabilities across marketing, support, HR, and operations teams. Writer integrates into existing workflows through browser extensions, a robust API, and native integrations with tools like Figma, Chrome, and content management systems. Its key differentiator is enterprise-grade governance — admins can set custom AI guardrails to control tone, inclusivity, and regulatory compliance. Used by major brands like Deloitte, Accenture, and Intuit, Writer is purpose-built for large teams needing consistent, secure AI content generation.

Pros

1. Enterprise-grade brand governance and custom style guide enforcement ensure consistent on-brand content
2. Full-stack AI platform with knowledge graph, app builder, and API for deep workflow integration
3. Strong security and compliance features including SOC 2 Type II certification and data privacy controls

Cons

1. Premium pricing makes it less accessible for small businesses and individual marketers
2. Learning curve to fully configure custom guardrails, terminology databases, and style guides
3. Feature depth is geared toward large teams, which may feel excessive for simpler content needs

Best For

• Enterprise marketing teams producing high-volume on-brand content
• Regulated industries needing AI-generated content with compliance guardrails
• Large organizations standardizing tone and terminology across global teams
• B2B companies building custom AI-powered content workflows via API
• Brand and communications teams enforcing consistent style guides at scale

Pricing

Team plan starts at $18/user/mo; Enterprise plan with custom pricing for advanced governance, knowledge graph, and API access; free trial available