Zapier is a leading no-code automation platform that connects over 7,000 apps to streamline business workflows. Users create 'Zaps'—automated workflows triggered by events in one app that perform actions in others—eliminating repetitive manual tasks. For B2B marketers, Zapier automates lead routing from forms to CRMs, syncs email marketing lists, posts across social channels, and triggers follow-up sequences. Its intuitive drag-and-drop interface supports multi-step workflows, conditional logic, filters, and AI-powered actions via built-in AI tools. Zapier is widely used by marketing teams, sales ops professionals, startups, and agencies who need to move data between platforms without developer resources. Its key differentiator is the sheer breadth of integrations and accessibility—enabling anyone to build sophisticated automations in minutes rather than weeks.

Pros

1. Massive library of 7,000+ app integrations covering virtually every B2B tool
2. No-code interface makes it accessible to non-technical marketers and ops teams
3. Supports multi-step Zaps with conditional logic, filters, and AI-powered actions

Cons

1. Costs can escalate quickly as task volume and multi-step Zaps increase
2. Complex workflows can be difficult to debug and maintain over time
3. Some integrations offer limited functionality compared to native or API-based connections

Best For

• Automating lead capture and CRM data syncing across marketing tools
• Connecting email marketing platforms with forms, ads, and databases
• Streamlining B2B sales workflows like lead scoring and follow-up triggers
• Syncing data between project management, communication, and analytics tools
• Enabling non-technical teams to build automations without developer support

Pricing

Free plan includes 100 tasks/mo with single-step Zaps. Paid plans start at $19.99/mo (billed annually) with multi-step Zaps and more tasks. Professional and Team plans scale up for advanced features and higher volumes.