Adzooma is an online advertising management platform that uses AI and machine learning to help businesses and agencies optimize their PPC campaigns across Google Ads, Facebook Ads, and Microsoft Ads from a single dashboard. The platform analyzes account performance and delivers actionable optimization suggestions with one-click implementation, saving hours of manual work. Users can automate routine tasks, set custom rules, generate performance reports, and monitor campaigns in real time. Adzooma also offers an SEO toolkit and a marketplace connecting businesses with service providers. Its key differentiator is its accessibility — offering a free core platform that makes professional-grade ad management available to SMBs and marketing teams without deep PPC expertise. Agencies benefit from multi-account management and white-label reporting capabilities.

Pros

1. Free core platform with robust features for managing ads across multiple channels
2. AI-driven optimization suggestions with one-click implementation save significant time
3. Unified dashboard for Google, Facebook, and Microsoft Ads simplifies multi-channel management

Cons

1. Advanced features and automation rules require a paid upgrade
2. Limited support for advertising platforms beyond Google, Facebook, and Microsoft
3. Optimization suggestions can sometimes be generic and may not suit all account strategies

Best For

• Small businesses managing their own PPC campaigns on a budget
• Digital marketing agencies handling multiple client ad accounts
• Marketers looking to automate routine ad optimization tasks
• Teams consolidating Google, Facebook, and Microsoft Ads into one dashboard
• PPC beginners who need AI-guided recommendations to improve ad performance

Pricing

Free plan available with core management features; paid plans start at approximately $99/mo for advanced automation, enhanced reporting, and premium support