InVideo is an AI-driven video creation platform that enables users to generate professional-quality videos from simple text prompts, scripts, or existing content. Its flagship feature, InVideo AI, allows users to describe a video concept in natural language and receive a fully edited video complete with stock footage, voiceover, subtitles, and background music within minutes. Users can iteratively refine videos using conversational commands. The platform also offers a traditional editor with 5,000+ customizable templates for more hands-on control. InVideo is widely used by B2B marketers, social media managers, agencies, and content creators who need to produce high volumes of video content without specialized editing skills. Its key differentiator is the seamless AI workflow that drastically reduces production time from hours to minutes while maintaining broadcast-quality output.

Pros

1. AI generates complete videos from text prompts in minutes, dramatically reducing production time
2. Massive library of 16M+ stock media assets, templates, and AI-generated voiceovers included
3. Intuitive conversational editing lets users refine videos with simple text commands

Cons

1. AI-generated videos can feel formulaic and may require manual tweaking for brand consistency
2. Free plan includes watermarks, limiting usability for professional output
3. Advanced customization options are limited compared to dedicated video editing software

Best For

• Social media video content at scale
• YouTube channel content creation
• B2B marketing and product explainer videos
• Repurposing blog posts and articles into video format
• Agency-level video production for multiple clients

Pricing

Free plan with watermarks and limited exports; Plus plan at $25/mo and Max plan at $60/mo (billed annually) with increased AI generation limits, no watermarks, and premium stock access