Pencil is an AI-powered creative platform designed to help marketers and e-commerce brands generate high-performing ad creatives at scale. Using generative AI trained on billions of dollars in ad spend data, Pencil automatically produces static and video ad variations for platforms like Facebook, Instagram, TikTok, and Google. The tool analyzes past campaign performance to predict which creatives are most likely to convert, enabling teams to move faster from concept to launch. Users simply input brand assets, copy guidelines, and product information, and Pencil generates on-brand ad variations ready for deployment. It integrates with major ad platforms for seamless publishing and performance tracking. Pencil is widely used by DTC brands, agencies, and growth teams looking to reduce creative production costs while improving ROAS. Its key differentiator is the AI prediction engine that scores creatives before they go live, minimizing wasted ad spend.

Pros

1. AI prediction engine scores ad creatives before launch to improve ROAS
2. Generates both static and video ad creatives at scale in minutes
3. Integrates with major ad platforms like Meta, TikTok, and Google for seamless workflows

Cons

1. Best suited for e-commerce and DTC brands, less tailored for B2B use cases
2. Creative output quality can require manual refinement for premium brand standards
3. Pricing can be steep for smaller businesses or early-stage startups

Best For

• DTC and e-commerce brands scaling paid social campaigns
• Performance marketing teams needing rapid creative iteration
• Agencies managing ad creatives for multiple clients
• Growth teams looking to reduce creative production costs
• Marketers wanting AI-driven creative performance predictions

Pricing

Custom pricing based on usage and plan tier; free trial available for new users