Synthesia is an AI video generation platform that enables businesses to create studio-quality videos using realistic AI avatars and text-to-speech voiceovers. Users simply type a script, choose from 230+ diverse AI avatars (or create a custom one), select a language, and generate a polished video in minutes. The platform includes a built-in editor with templates, screen recordings, and brand kit functionality. Widely adopted by enterprise teams at companies like Xerox, Reuters, and Accenture, Synthesia is primarily used for training and onboarding videos, product demos, sales enablement, and internal communications. Its key differentiator is the ability to produce and update multilingual video content at scale without traditional production costs, dramatically reducing turnaround time from weeks to minutes while maintaining a professional, human-like presentation.

Pros

1. Produces realistic AI avatar videos in 140+ languages without any filming equipment
2. Massively reduces video production time and cost compared to traditional methods
3. Enterprise-grade security with SOC 2 compliance and extensive integration options

Cons

1. Avatar movements and expressions can still feel slightly unnatural for some use cases
2. Limited creative flexibility compared to fully custom live-action or animated video production
3. Higher-tier plans required for custom avatars and advanced enterprise features

Best For

• Corporate training and employee onboarding videos
• Multilingual product demos and explainer videos
• Internal communications and company updates at scale
• Sales enablement and customer-facing how-to content
• Knowledge base and support documentation in video format

Pricing

Free plan available with limited features; Starter plan at $22/mo billed annually; Enterprise plans with custom pricing for advanced avatars, API access, and collaboration tools