Opus Clip is an AI-powered video repurposing platform that automatically transforms long-form videos—such as podcasts, webinars, and YouTube content—into short, shareable clips optimized for TikTok, YouTube Shorts, Instagram Reels, and LinkedIn. The tool uses AI to analyze videos, identify the most compelling moments, and generate ready-to-publish clips complete with captions, transitions, and a virality score that predicts engagement potential. Users simply paste a video link or upload a file, and Opus Clip handles the rest—extracting highlights, reframing for vertical format, and adding dynamic captions. It is widely used by B2B marketers, agencies, solopreneurs, and content teams looking to maximize ROI from long-form content. Its key differentiator is the AI-driven virality scoring and fully automated editing workflow that dramatically reduces manual video editing time.

Pros

1. Extremely fast turnaround—generates multiple short clips from a single long video in minutes
2. AI virality score helps prioritize the highest-potential clips for publishing
3. Auto-generated captions and smart reframing eliminate tedious manual editing tasks

Cons

1. AI clip selection can sometimes miss context or cut at awkward points, requiring manual review
2. Limited advanced editing capabilities compared to dedicated video editing software
3. Free tier is restrictive with watermarks and limited export minutes

Best For

• Repurposing webinars and podcasts into social media short-form clips
• B2B marketers scaling video content across multiple platforms
• Agencies managing video content for multiple clients efficiently
• Solopreneurs and creators maximizing reach from long-form YouTube videos
• LinkedIn and social media managers needing a steady pipeline of video content

Pricing

Free plan available with watermark and limited minutes; paid plans start at $19/mo (Starter) with higher upload limits, no watermark, and advanced features; Pro and Business tiers available for teams and agencies